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Hi, I'm Carolin

STRATEGY + Creative director

I'm creative lead and joint owner of Seattle- and Sydney-based studio Brandsome, where I lead brand invention and reinvention. I help brands find their big idea, tell their story, solve business problems and make vibrant emotional connections with customers with brand experiences that meld strategy, creativity and insight.

I've worked with brands in technology, finance, media, retail, entertainment, not-for-profit and other industries in Australia, Hong Kong and the US. They include startups, like adventure tourism brand Experience Co, and household names Microsoft, Intel, Cisco, Philips Lighting and Australian telecommunications leader Telstra.

My career as a creator, storyteller and strategist spans brand, advertising, publishing, television and financial services. I'm also a published novelist. Some of my work is featured here* – see more at Brandsome. For work history, please visit LinkedIn.

*Some work is password protected – please message folio@brandsome.co if you'd like access.